A fitness membership for women who want to move through pregnancy, postpartum, and motherhood feeling strong, confident, and capable in your body
✔ Pregnancy + postpartum-safe programs
✔ 35 minutes or less, 3-5x/week
✔ Coaching + community so you’re never alone
Stepping into the strong, capable mom you want to be starts here.
If you’re like many women I work with, you’re already active…
but you still don’t feel confident you’re doing the right things for your body.
So you find yourself second-guessing your workouts.
Or scrolling for something better —
only to end up with workouts that leave you feeling run down… or not challenged at all.
You want to feel like yourself again — strong, capable, and at home in your body.
But figuring out what’s actually safe, effective, and sustainable for pregnancy or postpartum?
It feels really dang hard.
And every time you start building a more intentional routine… life throws another curveball:
Unpredictable nausea.
A busy work week.
Fiery pelvic pain.
A baby sleep regression.
A sick kiddo… again.
It’s undeniable that working out in this season of life is a whole. new. ball. game.
You’ve probably tried:
• Random online workouts that don’t feel aligned with your body
• One-size-fits-all apps/classes that ignore pregnancy or pelvic floor recovery
• Modifying pre-baby workouts that don’t support your current life stage
• Following conflicting/unclear advice that leaves you more confused than confident
And instead of feeling stronger…
You feel confused.
Disconnected from your body.
And unsure what’s actually worth your time anymore.
You’re not starting from zero — you just need a smarter, more intentional approach!
Let’s be honest
Most fitness programs weren’t built for motherhood.
They weren’t designed for:
• the constant shifts in energy, fatigue, and nausea
• healing and rebuilding your core and pelvic floor after birth
• a body that’s changing week to week during pregnancy
• workouts that get interrupted, shortened, or squeezed into small windows
• the real, physical demands of caring for babies and young kids
So even when you’re motivated and already active…
You end up stuck in a frustrating cycle:
Start something → it doesn’t quite fit → life happens → you fall off → you start over.
We already know it’s not a consistency or willpower problem.
It’s just that you’ve never had a program designed for your body, your stage, and your real life.
That’s exactly why I created Built for Motherhood
After 14+ years in fitness, 6 years coaching pregnant and postpartum women, and birthing three humans myself…
I constantly see (and honestly, have lived) the same pattern.
Women who want to stay active, strong, and support their body proactively…
But are left trying to piece together workouts with half-assed guidance and outdated advice.
Doing their best, but never fully confident that their workouts are right for their body.
So I created something different.
Your strength home for every season of motherhood.
A place where you always know exactly what to do — no matter what stage you're in.
Inside Built for Motherhood you’ll be able to:
• follow a clear, expert-designed fitness plan
• train safely and intentionally through pregnancy, postpartum, and many years beyond
• protect and strengthen your core & pelvic floor with intention
• stay consistent with workouts that actually fit into the cracks of your life
No guesswork.
No unrealistic expectations.
Built for Motherhood is where fitness meets real life.
Because this season, right here, requires strength.
And you deserve a body that allows you to be fully in it with your family.
Take it from my clients…
Inside Built for Motherhood You’ll Get:
Inside the membership you’ll have a clear plan designed for a real (full) life — whether you're pregnant, newly postpartum, or rebuilding strength later in motherhood — along with a supportive community to back you up.
Expert-designed Fitness Programs For Every Stage
4 evidence-based programs under one roof with training for the different stages your body moves through as a mom.
($800 value)
Realistic Workouts Designed for Mom Life
Every workout inside Built for Motherhood is designed to fit into the unpredictable rhythm of motherhood and support what your body needs most.
• 35 minute or less workouts, 3-5x/week (you choose!)
• Minimal equipment needed, perfect for home
• Purposeful exercises chosen for your season
• Progressions so you can actually feel (and see) progress over time
• Modifications for pregnancy, postpartum, or low-energy days
No wasting time finding a workout online or wondering what you “should” be doing.
Built-In Core + Pelvic Floor Support
This isn’t an afterthought — it’s woven into the entire system!
You’ll learn how to:
• connect with your deep core & pelvic floor muscles
• protect against core injuries in pregnancy
• strengthen your pelvic floor safely
• rebuild your core after birth
Each workout is intentional — protecting and building your foundation so you can move through motherhood feeling strong, supported, and capable in everyday life.
($300 value)
Coaching, Community + Accountability
Let’s face it, this season can be isolating and overwhelming enough as it is. Take care of yourself alongside a community of women who get it.
Inside the membership you'll also have:
• coaching guidance from me when questions come up
• weekly motivation video from me to inspire you for the week
• a safe, judgement free space to share struggles, wins & seek advice
• accountability to help you keep showing up
• pop-up challenges to build habits that support you
This isn’t a typical app that you download and forget about for several months.
Here, you’re part of something bigger.
And we’ve got your back every step of the way.
($350 value)
Education Hub to Empower Knowledge and Safety
Instead of scouring the internet for your “is this normal?” questions…
You’ll know exactly what your body needs and the support to finally do it.
With 40+ bite-sized trainings you’ll understand how to:
• safely strengthen and support your body during pregnancy
• prepare confidently for birth with our labor prep trainings
• rebuild your deep core and pelvic floor postpartum
• adapt exercises as your body changes
• manage & prevent common aches, pains, and symptoms
• return to strength training and high-impact without injuries
• identify warning signs and red flags in pregnancy and postpartum
($400 value)
You Won’t Find All This Anywhere Else
Inside Built for Motherhood You’re getting:
✔️4 expert-designed fitness programs for pregnancy, postpartum, and beyond ($800 value)
✔️ Core & pelvic floor training built into every workout ($300 value)
✔️ Coaching support and guidance 5 days per week ($300 value)
✔️ Education hub with 40+ science-backed resources ($400 value)
✔️ Supportive community and accountability from moms in the same stage ($50 value)
Total Value: $1,850+
AND, you’re not paying anywhere near that.
For less than $1.70/day, you get a plan, support, and a clear path forward in every stage of motherhood
2 Options to Join!
Use code FOUNDER through Sunday, May 3rd to lock in an additional discount—for your entire time inside the membership
Fast Forward with me…
Imagine yourself as the woman who:
✔️ hikes with your family at 30 weeks pregnant and feels strong doing it
✔️ lifts your toddler all day without thinking twice about your back
✔️ jumps at the trampoline park with your kids — no fear, no leaking
✔️ looks in the mirror and finally sees strength again (hey again, muscles)
✔️ is excited to workout because there’s no guesswork or searching needed
In here it’s not just about workouts.
And it’s not just about “keeping up" with your kids.
It’s about building a body that supports the life you want to live as a mom, to the fullest.
What my clients are saying
(click to enlarge)
Meet your Coach.
Hi, I’m Nicole.
Mom of 3 little humans, 14+ year Exercise Physiologist, and Pre/Postnatal Fitness Specialist.
And I created Built for Motherhood because I know firsthand how confusing fitness in motherhood can feel.
When I was pregnant for the first time, I quickly realized how little clear guidance existed for women who wanted to stay strong and active during pregnancy.
Everywhere I looked, the advice seemed to contradict itself — or it focused on fitness for the sake of “staying small.”
Even with 8 years of experience coaching in the fitness industry, I found myself constantly wondering:
Is this safe?
Should I be doing this?
Am I helping my body… or making things worse?
Then postpartum brought a whole new set of challenges.
After my first baby, I was recovering from an unexpected C-section. My body felt unfamiliar, weaker, and disconnected — and I had to relearn how to train in a way that truly supported healing and rebuilding strength.
Over the last 6 years, I’ve earned three certifications in pre- and postnatal fitness and helped hundreds of pregnant and postpartum women navigate these same challenges.
What I’ve learned is that a few key things make all the difference:
A clear and realistic plan designed for your body.
Coaching support to eliminate the guesswork.
And accountability to help you stay consistent.
I’ve yet to find all of those in one accessible place for moms.
That’s exactly why I created Built for Motherhood.
A program I wish I’d had in the early stages of motherhood — and one I still use in my own life as a busy mom of three.
Is Built for Motherhood Right for You?
Built for Motherhood is perfect for you if…
• You’re ready to trade in random workouts for a clear plan
• You want to move with intention and feel strong, without the guesswork or worry
• You’re anywhere between pregnancy to several years postpartum
• You want safe, smart, and efficient workouts from home (35 minutes or less)
• You want to improve symptoms like pelvic pain, back pain, leaking and diastasis
• You thrive when you have accountability and group support
If you want a fitness routine that supports your life, not competes with it, you’re in the right place.
This Membership Might Not Be For You If…
• You’re looking for extreme workouts or quick body transformations
• You have never worked out in your life
• You’re only interested in weight-loss focused programs
• You want to do a different workout every single day
Built for Motherhood is rooted in strength, recovery, progression and long-term consistency.
Here’s What to Expect
When you join Built for Motherhood, you’ll get immediate access to the membership app.
From there you will:
• Choose the program that matches your stage (pregnancy, postpartum, rebuilding strength)
• Follow clear workouts designed for real mom life
• Join the community & connect with other moms
You don’t need to figure everything out first. Just open the app, choose your program, and start moving.
What I’ll Bring to the Table
• Safe, effective programming for pregnancy & motherhood
• Clear guidance so you always know what to do next
• Coaching support inside the community 5 days per week
• Ongoing up-to-date education and resources so you’re always informed
• Pop-up challenges, masterclasses, and support pods for added accountability
What I’ll Ask From You
• Show up with patience as your body grows stronger
• Focus on consistency over perfection
• Lean on the community when you need support
Use code FOUNDER through Sunday, May 3rd to lock in an additional discount—for your entire time inside the membership
FAQ
-
Yes. Built for Motherhood is designed specifically for women navigating pregnancy, postpartum recovery, and the years beyond. Workouts and programs are structured to support your body through these stages, with guidance for core and pelvic floor health built into the training.
If you’re currently pregnant or postpartum, it’s always a good idea to follow the guidance of your healthcare provider regarding exercise.
-
Not at all. Inside the membership you’ll find Core Revival, a program specifically designed to help you reconnect with your core and pelvic floor and gently begin rebuilding strength and mobility after birth.
From there, you’ll be able to progress into more advanced strength training as your body heals and gets stronger.
-
Perfect. Many women join when they’re months or even years postpartum and simply want a clear, structured way to rebuild strength, add high-impact, and feel confident and powerful in their body again.
Strong Mama Monthly will give you adaptable, progressive programming that you can tailor to your fitness level - while fitting into busy mom life!
-
Most workouts are 35 minutes or less, because workouts need to fit into real mom life.
You can complete them at home with minimal equipment, making it easier to stay consistent even during busy seasons.
-
Most workouts require just a few basic pieces of equipment like dumbbells, resistance bands, a mat, or a bench.
You’ll see equipment recommendations inside the membership, and many exercises can be modified if you have limited equipment at home.
-
Consistency is one of the biggest challenges moms face — which is exactly why Built for Motherhood was designed the way it is.
Short workouts, clear programming, and community support make it easier to show up consistently, even when life feels chaotic.
-
The programs inside Built for Motherhood are designed to meet you where you are and help you gradually build strength over time.
Many women join after time away from exercise and use the membership as their starting point to rebuild.
-
The programs are designed to provide structure, but they’re also flexible. You can adjust workout days, modify exercises, and move at a pace that works for your body and your schedule.
The goal is sustainable strength, not perfection.
-
Inside Built for Motherhood, you’ll have access to coaching guidance and a supportive community of other moms navigating similar stages of motherhood.
You’ll have a place to go to for questions, overcome obstacles, troubleshoot aches/pains, and celebrate wins!
Our community will also host pop-up challenges to lock in on key habits.
-
As soon as you join, you’ll receive immediate access to the membership platform where all workouts, programs, and resources are organized and ready for you.
You can choose the program that best fits your stage and start right away.
-
Motherhood is unpredictable — and this program was designed with that in mind!
If you miss workouts, travel, or have a tough week, you simply pick back up where you left off. The goal isn’t perfect weeks. It’s building strength and consistency over time.
-
We do not offer refunds since this is not a product. However you are able to cancel your enrollment any time. Upon cancellation, you will retain access to all content until your end date.
-
Subscriptions are either on a quarterly or annual basis. You will have access as long as you are enrolled.
-
This program is strength-based so most weekly workout plans include 3-4 strength workouts. A variety of cardio and mobility workouts are also included to support a balanced fitness routine.
-
No. This program is rooted in progressive overload and helping you see progress over time. This requires repetition. You may complete the same workout 2-4 times before getting a new series.
I realize this doesn’t support the novelty of doing something new every time. However, I think you’ll be pleasantly surprised with how much more purposeful the workouts are AND how good you feel when you can actually see progress.
-
You’re not stuck with me forever ;) Just for the length of your enrollment (quarterly or annual) and how long you wish to renew. You can cancel at any time.
-
Totally fine! Most of us have something we’re working on, myself included. Educational trainings and built-in modifications will help you understand what your body needs and how to improve symptoms like leaking, pelvic pain, diastasis recti, and more.
A pelvic floor PT can also be a good support to have if you’re navigating major issues or dysfunction.
Use code FOUNDER through Sunday, May 3rd to lock in an additional discount—for your entire time inside the membership